Assignment 4: Preproduction documentation

Introduction
“I’ll tell you why” is a two minute video promoting NUS. It features various students in different parts of NUS stating why they chose and are happy to study in NUS. The main aim and significance of this video is to motivate future students to choose NUS and inform them as to why NUS is the popular choice in Singapore. The video will be set and shot throughout NUS, with a roaming camera moving from faculty to faculty. It will also include still photographs to provide smooth transitions and relevance in between scenes. Different techniques and effects will be used to bring the video to fruition.

Motivation behind the video
As our team was brainstorming ideas about the concept of the video, we realized that a lot of the common ideas had already been presented in class. We started talking about how we were going to promote NUS in a prestigious yet light-hearted manner. We got to talking about why we and our friends chose NUS as our place of study. It was then that we decided to make a video, featuring different students from different faculties in NUS, telling us why they chose to study here. When asked why they chose NUS, we realized that one common point that resonated from all students was that of the prestige of NUS and its reputable standing among the world’s leading universities. We decided to bank on that point in the video and build our theme around it.

Goals and Objectives
Our main goals were to create a short and informative video about NUS. We also wanted to communicate our message through the use effective videotaping and concise editing, while practicing our skills in video production. Ultimately, we also hoped to make a video that would not only serve to inform and educate, but to persuade and entertain as well.
The objectives we wanted to meet were to create a good quality piece that would be creative and inspiring, and also motivate future undergraduates to consider NUS as their place of study.

Target Audience
Our target audience consists of students who have completed their ‘A’ Levels, obtained their polytechnic diplomas or foreign students who are seeking to study overseas. These are usually young adults seeking to further their education, and who are looking for a recognized and prestigious institution which can provide them with a well rounded and exciting education. We are also targeting older students in their mid-twenties who are seeking to do their postgraduate studies.

Project Milestones

Preproduction - (8 days)
Song acquisition - (1day)
Story - (3 day)
Scouting - (2 days)
Resource Management - Budget, resources : (3 days)
Production - Filming (4 days)
Post Production - Editing (7 days)

Cast Members:

1. Charlyn: From School of Business
2. Hongwei: From School of Science
3. Fazli: From School of Science
4. Phyo: From School of Design and Environment
5. Yuwen: From School of Engineering
6. Yong Teck: From School of FASS

Budget
The crew has set aside a budget of $80 for materials and resources for our production.

Equipment Cost
The crew will be borrowing the camera and video camcorder from MDL. The only cost we have to come up with is the cost of the DV tapes, which is around $12.Transportation CostThe crew will be using a motorcycle for some shoots around the school. Some petrol costs will be incurred and a $10 petrol cost has been set aside within the budget. In an event of rain or inconvenience, the crew will be walking around the school or taking the school shuttle bus for the shooting.

Location
Arts Canteen
Arts Forum
Central Library (FASS)
Business Canteen
Engineering Canteen
SDE