Assignment 6

Theme: Gestalt laws- design analysis

Good design

Visual Form and Harmony
- interaction of forms is good (position, direction, space)
- Frame exists
- Control and hold attention within frame (breathing space, no text off frame)
- Positive/negative space well maintained

Colour
- Good colour contrast and harmony (rose, body, font)
- Analogous colours
- Two colours: Easier to identify focal points

Gestalt’s Principles – Visual Perceptions
- relatively good organization of visual structure
- Figure and ground – size, contrast, details
- Proximity (chunking)
- Figure has continuity, no odd/out of place images
- Organized, simplified, unified

Bad design

Visual Form and Harmony

- interaction of forms is bad (position, direction, space) – difficult to identify focal point e.g. website address situated in the middle, elements is fighting for attention
- frame not distinct – does not set limit
- no unity and contrast – fonts, background and foreground, nothing flows or is significant
- lacks harmony (visual balance- no proper organization and balance of positive/negative space, economy – dots seem like unwanted elements - clutter effect
- cannot control and hold attention (little negative space)

Colour

- colour contrast but lacks harmony
– too many colours (mixture of warm and cool colours), cluttered and messy
- no specific colour scheme (complementary colour scheme mixed with other colours)
- colours too intense
– messy and all over the place

The more colours and objects in a composition, the more difficulty a viewer will experience in trying to locate the focal point of the composition.
- Michel Euge’ne Chevreul

Gestalt’s Principles – Visual Perceptions

- bad organization of visual structure
- figure and ground
– (size – combination of dots and fonts in foreground (in addition to the many colours)
- clutter, contrast – too many elements of random, different sizes, details – too many details)
- proximity
– elements too close together, no distinction (colours affect)
- lack of similarity - similarity in dots but not in fonts
- no continuity (affected by excess elemnts and clutter)
- poor use of Gestalt – unrelated, busy, disturbing, clutter